Vancouver Photo Booth Rental Branding

I was on Facebook or Google Plus about a week ago and I meant to write a post about what I saw, but you know how it is… things are busy and things get pushed back. Today, I finally got around to doing it. So my friend had posted a picture of himself at a wedding he went to in Vancouver somewhere. He was wearing some crazy looking hat, ginormous glasses and a paper moustache. hahah… what?!

Well, he had good reason to—he was in one of those new fandangled photo booth thingies that are so popular these days at weddings, birthdays, grads and stuff. I’ve been in a couple myself, once at a work event and another at my buddy’s birthday party. They’re a lot of fun!

Naturally, I was intrigued so I took a look at some more of the photos and then checked out which company was behind it all.

The guys, or should I say “guy”, behind it all was Vancouver’s That Photo Booth Guy. I only talk about branding, design, and websites that I’m impressed by on this blog… so here’s what impressed me about this photo booth rental company:


Most of the logos that I’ve seen from photo booth companies here in Vancouver are either:photobooth-guy-vancouver-logo

  • boring plain text
  • “fancy” text logo that’s almost always poorly done and makes me cringe
  • a super cheesy graphic of something to do with either a lens, camera or photo booth (again, always poorly done and looks dated) OR
  • an attempt at a graphic logo but always looks like awful clipart from the 90s…

So, finding this happy little guy was a real treat for me. The logo is not only well done, he’s cute, has good character, tasteful, and he’s wearing some fun looking props that sort of makes you want to get into a photo booth yourself.

Again, unique, very original and not some lame cookie cutter thing that looks like everyone else’s logo.



  • Fixed Navigation and Sidebar
    When you scroll up and down, only the centre part moves. The navigation on the left and the quote form on the right stay in place. I think this is really neat because it’s always handy to have the navigation visible so you can click to another page without needing to scroll up and down. Having the navigation on the left hand side is quite unique. The fixed sidebar is also a neat way to keep the call to action conveniently accessible.
  • Responsive
    that-photo-booth-guy-website-mobileEverything is responsive and it’s quite the feat when you have tricky features like the fixed navigation and sidebar. Go onto their site and try it out. The first thing to shift is the sidebar, which gets sent to the bottom of the page. This is a little bit of a bummer because the call to action is no longer nudging the user to act, but the little link at the very top is a nice touch to make it easy for people to get a quote.Once you shrink things down a little more, the navigation pops up to the top and it rearranges itself to what you see in the image to the right. A little nice touch here is that the menu button actually says “menu” instead of the typical “three lines” icon.
  • Simple and Classy
    Overall, the website is really simple and classy, yet has that charming quaint character to it. The simple monochromatic color scheme lets the photographs really shine, which is a really smart play and does the job well. The only other color you really see there is the eye-catching green. The green is only used for the call to action—textbook awesomeness.

I took a look at their other social media outlets like Facebook, Google Plus and Twitter, and there doesn’t seem to be much action there—something they can definitely improve on… They do have some consistent cover graphics going on though, which is great.

Really cool, “That Photo Booth Guy”…. really cool…

I’m impressed by your branding and I hope I get to try out your photo booth service in person sometime in the near future. I’d like to see the product behind this cool branding and see if it lives up to the reputation ;).

Signin’ off,


Vancouver Convention Centre Website

I attended a conference at the Vancouver Convention Centre recently. It was my first time actually going inside the building. I had driven by a couple times and taken quick glances at it but have never gone close or into the building.

After the conference, I was really impressed with the convention centre building. It’s beautiful! I regret not going to take a look earlier. It’s been there for a good while already.

It’s right on the water, it’s got an amazing iconic green roof, uses a ton or reclaimed wood that was incorporated into the design beautifully, the spaces inside are grand and functional, and the views from inside the building are spectacular. Just take a look at some of these photos:

and here’s their corporate video which shows off many aspects of the building:

Just to give you a bit of perspective on how big this place is, they’ve got almost half a million square feet of space and can accommodate a banquet for 6000 people.

Naturally, after my increased intrigue about the building, I wanted to see if they had a website to check out if they had any more cool stuff to see and if their website lived up to the impression that the building gave me.

They in fact do have a website:

Unfortunately, when I first landed on the website, I felt a rather large disconnect. I didn’t feel like the website did the building justice at all.

There’s a lot of great content on the site, but something about the site just felt weird.

Take a look at these screenshots for reference:

Here’s a short numbered list rant about the Vancouver Convention Centre website:


The landing page is confusing. It feels like there’s too many options. Links on top, on the side and on the bottom. Don’t get me wrong… links on the top, side and bottom are pretty common. For some reason here, it’s confusing.

It’s confusing because of the types of links they are. Some of the links at the bottom, I would normally expect to be at the top. The links on the side are fine I guess. My guess is that they figured out the top three functions of their website for the top three types of visitors, and stuck them there in plain view. Good on them. I think it’s a good call and I imagine it works well. However, where they go wrong with this is in…


Take a look at the mobile site. There’s little resemblance to the desktop site, except for the background and logo. The entire menu is stripped down to 6 choices. The content is laid out completely different.

I understand that it might be a little overwhelming to have that many options on a mobile site, but it looks as if the content on the desktop site isn’t even accessible from the mobile site—at least that’s the way it looks at first glance. If I were a “Visitor” and wanted to book my public tour, like it has on the left of desktop site, I don’t see that there on the mobile site. Feels a little disconcerting to me, personally.


Sure, they have a color scheme going on. Things are a clean blue and white. BUT… there’s a thing called active colors and passive colors. It should be really clear to the user what can be interacted with or clicked on and what can’t.

It looks like their intention is that blue is their active color. This works and looks great on the left. It breaks for the top navigation bar, and the tagline “INSPIRATION STARTS HERE” is NOT clickable. The line just below it is a different shade of blue (weird?).

When I hover over the black navigation bar at the top, I get more menu items… sub menu items. I don’t have a screenshot of them, but the submenu items are white text on a dark navy blue background. Confusing and inconsistent if you ask me…

This is maybe a small thing, but the logo is a different shade of blue than the website’s theme blue.


I can say with quite a bit of certainty that the logo and website were designed separately. It’s always a slippery slope when the design of an entire brand is a mish mash of visions. It’s important to keep everything under one comprehensive vision.

Maybe I was a little harsh on you, Vancouver Convention Centre website… For what it’s worth, you did pretty good, considering you’re a corporate website. There are plenty of corporate sites out there that are way worse.