Guess who was the best man at a wedding last weekend? Yup… ME.
Nothing new though, because in my books, I’m the best man every day of the week. haha.
Anyway, the reason I bring it up is NOT just because I like to impose my big headed ego on all my website visitors. The reason I bring it up is because I thought the branding of this Vancouver limo service we used for the wedding was quite well done. They’re called VanCity Limos and they’re right here in town.
Now, I don’t know about you, but the vast majority of limousine websites and branding I’ve seen in my day are just terrible. And heck… can you really blame them? They’re a limo company, many of which are owned and run as family businesses and they don’t have time to mess with those logo details. Not their fault… no worries. So maybe the branding of the limo company we went with wasn’t super great overall, but I was impressed based on the expectations I have in my mind for limousine companies.
Alright, so VanCity Limos… I did a good amount of research into them and all their different web properties to see if they’ve done a good job being thorough. You know, because if you look at 9 out of 10 non-technical service companies out there, they might have a half decent website, a facebook page with no pictures, name spelled wrong, really butt ugly, etc. In short, they’re usually incomplete, sloppy, ugly, or all of the above.
So VanCity Limos may not be the greatest and well put together brand out there, but they surprisingly seem to have a lot of their stuff together. Here’s a little list of what they’ve got:
It’s fairly simple, nothing crazy fancy. I think its simplicity is its strength though. Right when you land on the homepage, there’s the phone number big and bold right at the top—you can’t miss it. Love it. I can’t tell you how many times I go to a restaurant or business website and I have to dig around all over their website hunting for a phone number. It drives me nuts. I can tell you that many restaurants have missed my business just because they made it so hard for me to find the number. Next, they’ve got a free quote form on what seems like every bloody page on their website. Maybe a bit overkill? It looks a little bit pushy, but it does make it easy for the user for sure. Following my example with the phone number, having the quote form so accessible is probably a really good idea. Lastly, the navigation bar has everything you’re looking for—home, services, fleet, about, contact, blog. Perfect… not too little, not too much. Oh yeah, the website is also responsive.
I feel like the website could look a little nicer, but they definitely have the function part of it down. In the mobile version of the website, the form is pushed to the very bottom of the page, which sort of sucks… but they redeem themselves with a button at the top, which automatically scrolls you down to the form. Nice touch!
Last thing for real on this topic… they’ve got a favicon! And not just a crappy unreadable or ugly favicon. It’s nice. It just says LIMO. Short and sweet.
2. LOGO & COLORS
They’ve got a black, white and red color scheme going on. The look of the website has a dark background. Good choice. It’s tricky to have too much color for a limousine service brand. Branding a limo company is an interesting issue. The hard part is that limo companies service a wide variety of events and occasions, all of which have a different feel or mood. You’ve got light happy weddings, the darker nightlife partying, casino tours, wine tours, and corporate transportation—all very different. How do you brand for all of those? Like I said, really tricky. I think going for a very monochromatic theme is probably really smart, and that’s what they’ve done. So, the logo is pretty nice in my opinion. It’s clean, sleek and has a classy city feel to it. I was more impressed when I saw their video where the logo is actually animated. Check it out here. The animated logo shows in the beginning and at the end:
3. SOCIAL MEDIA PROPERTIES
Like I said, many small companies (companies like limo services especially), don’t care to set up or maintain their social media properties properly or at all. VanCity Limos has a facebook page, youtube, twitter, google plus, yelp and even foursquare. Here are links to all of them:
- VanCity Limos Google+
- VanCity Limos Twitter
- VanCity Limos YouTube
- VanCity Limos Yelp
- VanCity Limos Foursquare
And look! ALL web properties fully populated with descriptions, content and images! Now for a small business, that is impressive. To take it up a notch, the pages aren’t just complete, the content and branding even looks quite good. Some of their web properties are a little sparse. Their twitter, facebook and google plus only have a little bit of content on there. Maybe they’ve neglected the pages or maybe they’re new, I’m not really sure.
Anyway, that’s that. That’s VanCity Limos, a local limousine service company in Vancouver that has branding I was reasonably impressed with. The service they gave us for the wedding was really good too. I recommend them if you happen to be looking for a limo in the Vancouver area. (they service other surrounding cities as well… we had them drive up to North Van and drop us off in Burnaby).